Privacy & Data Security

Overview

This Privacy Policy outlines how Afitne (“we,” “our,” or “us”) collects, utilizes, and discloses information about you (“you” or “user”) when you interact with our website (afitne.com), mobile apps, and social media platforms, including Instagram, TikTok, and Facebook (collectively, the “Services”). We gather details that identify you, such as your name and contact details, referred to as “Personal Data.” Afitne is committed to safeguarding your Personal Data and respecting your privacy rights.

By using our Services, you agree to the practices outlined in this policy. If you disagree, please refrain from using our Sites or providing your information.

What Information We Collect

We collect data to provide the services and products you request, improve our communications, and support our marketing. This includes "Personal Data," such as your name and address, along with other information like IP addresses and cookies, as required by law.

When you place an order, we collect details you provide, such as your name, address, and email. We also collect your IP address for browsing insights to improve our services.

With your consent, we may send emails regarding our latest products and store updates.

 

 

How We Gather Information

Data You Provide

You may share your information directly with us when you:

• Make a purchase via our website.
• Register an account, join newsletters, or sign up for email or text alerts.
• Participate in surveys, reviews, contests, or loyalty programs.
• Contact customer service for assistance.
• Interact through social media channels.

By providing this information to complete transactions, verify credit cards, or arrange deliveries, you consent to its use for that specific purpose.

 

Automatically Collected Data

We automatically collect browsing and device information ("Device Data") when you visit our site. This includes details when you interact with our emails, visit ads, or engage through social media. Automatically gathered data includes:

• Browsing Information: Device type, IP address, browser type, and referring websites.
• Cookies: Cookies help us remember your preferences and deliver personalized content. You can adjust your browser settings to disable cookies, but it may limit some site features.
• Tracking Pixels: We use pixel tags to analyze your site usage, including page views and email interactions.

 

Hosting and Payment Details

Our store operates on Shopify Inc., providing the platform for our products and services. Your data is securely stored through Shopify’s systems.

When you use a direct payment gateway, Shopify securely stores your credit card information, encrypted according to PCI-DSS standards. Your transaction data is retained only as necessary for the purchase and deleted afterward.

All payment gateways comply with PCI-DSS, managed by the PCI Security Standards Council, which includes major brands like Visa, MasterCard, American Express, and Discover. For further information, review Shopify’s Terms of Serviceand Privacy Statement.

 

Data Usage

We use your information to operate our business and provide you with products and services, including:

• Fulfilling your orders and responding to inquiries.
• Personalizing your shopping experience and improving our services.
• Managing site performance, improving features, and analyzing visitor data.
• Communicating with you about your orders, promotions, and other relevant products.
• Meeting legal requirements or responding to law enforcement or regulatory requests.

 

Information Sharing

Marketing & Internal Use

We may share your data internally with our systems to support business functions, such as marketing and operational analytics. This internal sharing is focused on improving your experience with Afitne.

Service Providers

To ensure smooth order fulfillment and shipping, we may share necessary details with logistics providers. They are granted temporary access only for order processing purposes, and your data is otherwise protected and not sold or shared.

 

 

Third-Party Services

Advertising & Analytics

We share information with third-party vendors only to the extent necessary for their services, like payment processing and shipping. Some providers, such as payment gateways, have their own privacy policies regarding how they handle your data. We recommend reviewing those policies to understand how your information is used.

When you leave our website or engage with third-party platforms, Afitne’s Privacy Policy no longer applies.

Ad Networks & Analytics Providers

We may collaborate with ad networks, analytics providers, and other vendors to display personalized ads across different channels. These vendors may track your activities across platforms to serve targeted ads and measure ad effectiveness. For instance, if you click on an Afitne ad, we may receive details about your browsing behavior, which we use to refine our marketing strategies.

External Links

We may offer links to third-party websites that we believe may interest you, such as social media platforms like Facebook, Pinterest, Instagram, and TikTok. These websites operate independently from Afitne and have their own privacy policies. We are not responsible for their practices or content. When you click on external links, the privacy policy of that third party applies. We advise you to review their policies before using their services.

 

Your Options

Depending on your location, you may have additional rights regarding your data. You can manage your preferences as outlined below:

Email Communication

To opt out of marketing emails, simply use the unsubscribe link in the messages. We may still send necessary updates about your account or our Privacy Policy. Account holders can manage communication preferences under the account settings.

Push Notifications

You can disable promotional or non-promotional notifications on your mobile device through the settings at any time.

Data Privacy Choices

To opt out of targeted advertising, adjust your settings in our Cookie Preference Center. Additional options may be available in the "Third-Party Advertising and Analytics" section above.

 

Updates to This Policy

We reserve the right to change this Privacy Policy at any time. Any updates will be posted on our website, and the effective date will be clearly indicated. By continuing to use our services, you agree to the changes as of the posted date.

Please review this policy regularly. Significant updates will be highlighted here to keep you informed about what data we collect, how we use it, and under what circumstances we may share it.

 

Contact Information

If you wish to access, update, correct, or delete any personal data we hold, or if you have any questions or concerns, please contact us via email at info@afitne.com.